Brand Spotlight: Freshian – A Feature by YesStylist

Are you on the lookout for an innovative vegan beauty brand? Look no further! freshian is a Korean skincare and cosmetics line that presents a variety of items, such as foundations, lip care products, sunscreens, and tone-up creams. Established by LG Household and Health Care in 2022, this K-Beauty brand guarantees that all freshian products are both vegan and cruelty-free.

With the guiding principle of “pursue beauty in both sensuality and performance,” freshian creates high-quality products that seamlessly blend cosmetic benefits with skincare advantages, promoting healthy skin. The brand utilizes natural ingredients like fig for soothing effects and madecassoside to relieve inflammation. Understanding the diverse skin types and concerns of users, freshian provides multiple beauty solutions that are safe for use and customized to individual needs.

In line with the brand’s eco-friendly philosophy, freshian’s product packaging includes environmentally conscious materials; boxes are made from sugar cane-derived PET, while cushion cases are crafted from recycled components. Additionally, its makeup puffs are produced using corn-based ingredients to minimize environmental impact.

Keep reading to explore the exciting range of freshian products, featuring the Sensual Vegan Lip Balm, Egg-like Cover Cushion, and Vegan Serum Lip Tint!

Liquid Foundation

freshian’s Egg-like range of liquid foundations aims to provide a flawless complexion reminiscent of a perfectly smooth hard-boiled egg.

The Glow Foundation is a vegan option that includes SPF 35 PA++ to shield the skin from sun damage while preparing the ideal makeup foundation. This formulation incorporates Egg-Like Skin™ technology to rejuvenate and smoothen skin, along with a Vegan Oil Complex that features avocado oil, aqua, and other skin-conditioning ingredients for maximum softness. The liquid formula contains Skin Smoothing Powder, which adheres lightly to the skin for a long-lasting, radiant appearance.

The Egg-like Foundation is perfect for those who desire a matte finish, providing a smudge-free look that endures for up to 24 hours. Infused with Vitamin C for brightening effects, aqua for hydration, and soybean oil to prevent dryness, this foundation caters to a flawless complexion.

Cushion Foundation

The Egg-like cushion series by freshian presents a simple approach to applying base makeup, allowing for different finishes from glowing to semi-matte. The non-sticky, lightweight formula blends effortlessly, leaving your skin smooth, radiant, and free of blemishes.

Each cushion is enriched with madecassoside and five types of hyaluronic acid, offering calming and hydrating properties. The formulation is gentle enough for sensitive skin types. The cushion’s packaging showcases an artistic egg shape, combined with a chic color for a refined touch to your beauty collection.

The Egg-like Cushion includes SPF 35 PA++ and offers full coverage with just one layer. Made up of 75% aqua and skin-conditioning agents, the formula not only moisturizes but also provides a light and comfortable feel on the skin.

For those wanting additional sun protection from their cushion compact, the Egg-like Cover Cushion provides SPF 50 PA++++ to defend against free radicals and UV rays. Infused with ceramide, it ensures the skin remains soft and supple, while its high-concealing powder expertly covers dark spots and imperfections for a flawless satin matte finish.

If you are struggling with dullness or hyperpigmentation, the Egg-like Glow Cushion uses Glass Bead Glow Complex to offer a luminous finish without feeling heavy. Formulated with 75% plant-derived light oil, it keeps the skin feeling soft and hydrated, with a long-lasting effect that can maintain a silky, glass-like appearance for over 24 hours.

The Egg-like Tone-up Cushion features SPF 33 PA++ and creates a comfortable layer on the skin for a natural tone-up effect without any white cast. This pink-based cushion is enriched with rosa canina fruit, calamine, niacinamide, and madecassoside to soothe and brighten skin. Its gentle formulation is suitable for all skin types, including sensitive skin.

Lip Makeup

The Sensual Vegan Lip Balm from freshian enhances your lips’ natural color while providing essential hydration. Available in eight shades ranging from warm mauve (#02 Affection) to blood red (#07 Passion), this buttery balm contains shea butter, cocoa butter, and Vitamin E to nourish and moisturize. Its gentle, paraben-free formula ensures comfortable wear without irritation.

The Vegan Serum Lip Tint provides vivid lip color with a glossy finish. Its buildable and blendable formula allows for easy adjustment of color intensity, enabling you to achieve your desired lip look effortlessly. Enriched with lip-conditioning ingredients, including hyaluronic acids and floral extracts, it keeps lips soft, hydrated, and healthy. The clear gloss formula gives volume for a fuller look, while the flat-tip applicator ensures even application.

Other Products

freshian’s Waterful Tone-up Cream Vegan boasts a nude pink-tinted formulation designed to create a clear and bright skin appearance. Featuring SPF 20+ PA++ and infused with rosehip fruit and calamine, this formula ensures even skin tone without leaving a white cast. Its rich blend of squalane, rosa canina fruit extract, and eucalyptus extract offers calming, moisturizing, and antioxidant effects. The formula has been clinically tested and proven to be hypoallergenic.

If you seek sun protection coupled with skincare benefits, try the Waterful Cica Sun Lotion Vegan! With SPF 50 PA++, this organic sunscreen protects against harmful UV rays and combines five types of hyaluronic acid and cica ingredients for soothing and hydrating effects. Enhanced with niacinamide, adenosine, and nutmeg extract, it delivers brightening and anti-wrinkle benefits and can also double as a primer.

The Vegan Pink Vita Ampoule Primer acts both as an ampoule and a primer for creating a healthy skin base prior to makeup application. Its watery formula is enriched with eight types of hyaluronic acid for hydration and includes madecassoside for soothing irritated skin. Additionally, it comprises Vegan Pink Vita Complex, featuring nourishing ingredients like raspberry, pomegranate, and fig extracts that revitalize the skin and strengthen the barrier.

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