The esteemed Korean beauty review platform GLOWPICK has announced the winners of its consumer beauty awards for the first half of 2024. The results are derived from an impressive 246,696 reviews of 135,914 products spanning 9,957 brands and 158 categories, contributed by 19,788 registered GLOWPICK users from November 16, 2023, to May 15, 2024.
In the selection process, GLOWPICK implemented a rigorous four-step screening procedure to eliminate spam, advertisements, and inappropriate or sponsored reviews. Internal evaluations were also conducted to guarantee fairness and impartiality in the results. For the comprehensive list of GLOWPICK winners, please check the official website (Korean only).
Cleansing and Exfoliating
Maintaining their titles for the seventh consecutive year, BANILA CO’s Clean It Zero Cleansing Balm Original and Bioderma’s Sensibio H2O Make-Up Removing Micelle Solution emerged victorious in the cleansing balm and cleansing water categories, respectively. Notably, despite its late 2023 release, ma:nyo’s Pure Cleansing Oil Deep Clean soared to the top in the cleansing oil category, earning widespread acclaim for its impressive cleansing capabilities.
Current consumer trends are leaning towards gentle and hypoallergenic cleansing options like make p:rem’s Safe Me. Relief Moisture Cleansing Milk.

- Cleansing Foam: THE FACE SHOP − Rice Water Bright Cleansing Foam
- Bubble Cleanser: Heve Blue – Salmon Caring Centella Bubble Cleanser
- Cleansing Gel: NuTexture – Hydrating Gel Cleanser
- Powder Wash: Lassie’el – Enzyme Oat Scrub Powder Wash
- Cleansing Balm: BANILA CO − Clean It Zero Cleansing Balm Original
- Cleansing Oil: ma:nyo − Pure Cleansing Oil Deep Clean
- Cleansing Water: Bioderma − Sensibio H2O Make-Up Removing Micelle Solution
- Cleansing Lotion: make p:rem − Safe Me. Relief Moisture Cleansing Milk
- Cleansing Wipes: Ariul − Stress Relieving Purefull Cleansing Tissue
- Cleansing Pad: Ariul − Stress Relieving Purefull Lip & Eye Remover Pad
- Lip & Eye Makeup Remover: Pond’s − Clear Face Spa Lip & Eye Makeup Remover
- Scrub: SKINFOOD − Black Sugar Perfect Essential Scrub 2X
- Peeling Gel: ma:nyo − Galactomy Peeling Gel
- Peeling Pad: Anua − Heartleaf 77% Clear Pad
Skin Care – Toner, Essence & Serum
During this season, consumers are seeking skincare products that reduce pore visibility and diminish acne scars. For effective pore minimization, VT’s Reedle Shot 100 serum, which simulates micro-needling treatment to enhance skin texture, stands out. Meanwhile, innisfree’s Retinol Cica Repair Ampoule leads the way as the top serum for minimizing blemishes and scars.
Another rising trend is anti-aging products. The History of Whoo’s Bichup Self-Generating Anti-Aging Concentrate Essence aids in boosting skin recovery and elasticity.
A recurring favorite since its debut in 2020, SKINFOOD’s Carrot Carotene Calming Water Pad has secured the No. 1 position in the toner pad category for this year’s GLOWPICK Awards. Additionally, SKINFOOD’s Royal Honey Propolis Enrich Essence has also clinched the top spot in the moisturizing essence category.

- Toner: LANEIGE − Cream Skin Cerapeptide Refiner
- Essence Toner: ma:nyo − Panthetoin Essence Toner
- Toner Pad: SKINFOOD − Carrot Carotene Calming Water Pad
- Hydrating Essence / Serum: AESTURA − Ato Barrier 365 Hydro Essence
- Moisturizing Essence / Serum: SKINFOOD − Royal Honey Propolis Enrich Essence
- Soothing Essence: ma:nyo − Bifida Biome Complex Ampoule
- Pore Care Essence: VT − Reedle Shot 100
- Blemish Care Essence: innisfree − Retinol Cica Repair Ampoule
- Brightening Essence: innisfree − Vitamin C Green Tea Enzyme Brightening Serum
- Anti-Aging Essence: The History of Whoo − Bichup Self-Generating Anti-Aging Concentrate Essence
Skin Care – Cream & Lotion
Within the anti-aging skincare category, innisfree’s Collagen Green Tea Ceramide Bounce Cream has taken the lead with its blend of collagen and ceramides to heal damaged skin barriers and plump the skin. Unsurprisingly, By Wishtrend’s Vitamin A-mazing Bakuchiol Night Cream and A.H.C’s TEN Revolution Real Eye Cream for Face have also retained their titles as winners in the night/neck cream and eye cream categories, respectively.

- Hydrating Cream: AESTURA − Ato Barrier 365 Hydro Soothing Cream
- Hydrating Lotion: ROUND LAB − 1025 Dokdo Lotion
- Moisturizing Cream: AESTURA − Ato Barrier 365 Cream
- Moisturizing Lotion: Sulwhasoo − Essential Comfort Balancing Emulsion
- Soothing Cream: innisfree − Retinol Cica Barrier Defense Cream
- Soothing Lotion: ongredients − Skin Barrier Calming Lotion
- Brightening Cream: Goodal − Green Tangerine Vita C Dark Spot Care Cream
- Anti-Aging Cream: innisfree − Collagen Green Tea Ceramide Bounce Cream
- Night / Neck Cream: By Wishtrend − Vitamin A-mazing Bakuchiol Night Cream
- Eye Cream: A.H.C − TEN Revolution Real Eye Cream for Face
- Face Oil: NUXE − Huile Prodigieuse Riche Multi-Purpose Nourishing Oil
Face Makeup
Color correction is a significant trend in base makeup this season. The Saem’s Cover Perfection Triple Foundation Balm Set and Cover Perfection Triple Pot Concealer, both featuring color-correcting properties, have been awarded the best cream/compact foundation and concealer titles, respectively.
innisfree’s No-Sebum Mineral Powder and Make Up For Ever’s Ultra HD Pressed Powder have successfully defended their top positions in their categories.
A newcomer making waves is nuse’s Liquid Care Cheek, which launched in late 2023 and has rapidly become the favorite in the liquid blush category, praised for its silky texture and diverse shade range.

- Primer: BANILA CO − Prime Primer Classic
- Matte Foundation: BANILA CO − Covericious Power Fit Foundation
- Glow Foundation: espoir − Pro Tailor Foundation Be Glow New Class
- Matte Cushion Foundation: JAVIN DE SEOUL − Wink Foundation Pact
- Glow Cushion Foundation: NAMING − Layered Fit Cushion
- Cream / Compact Foundation: The Saem − Cover Perfection Triple Foundation Balm Set
- Concealer: The Saem − Cover Perfection Triple Pot Concealer
- BB Cream: glow − Breathable Blemish Balm
- Loose Powder: innisfree − No-Sebum Mineral Powder
- Pressed Powder: Make Up For Ever − Ultra HD Pressed Powder
- Makeup Fixer: so natural − All Day Tight Make Up Setting Fixer General Mist
- Cream / Stick Blush: Bbi@ − Ready To Wear Downy Cheek
- Liquid Blush: nuse − Liquid Care Cheek
- Powder Contour: dasique − V Cut Blending Shading
- Cream / Stick Contour: ETUDE − Reborn Maker
- Powder Highlighter: Glint − Highlighter
- Cream / Stick Highlighter: colorgram − Milk Bling Heartlighter
- Face Palette: Christian Dior − Backstage Glow Face Palette
Brow & Eye Makeup
ISEHAN’s Kiss Me series remains the top choice for brow and eye makeup, with Kiss Me Heroine Make Prime Liquid Eyeliner taking the top spot in the liquid eyeliner category and Kiss Me Heavy Rotation Coloring Eyebrow dominating the browcara category. 3CE and CLIO continue their reign in the liquid eyeshadow and lengthening mascara categories, respectively. Meanwhile, dasique’s Shadow Palette Muted Nuts Collection is the favored eye shadow palette.

- Stick Eye Shadow: too cool for school − Artclass Frottage Pencil
- Liquid Eye Shadow: 3CE − Eye Switch
- Eye Shadow Palette: dasique − Shadow Palette Muted Nuts Collection
- Gel Eyeliner: lilybyred − Starry Eyes Am9 to Pm9 Gel Eyeliner
- Pencil Eyeliner: Tooq – Waterproof Slim Eyeliner
- Liquid Eyeliner: ISEHAN − Kiss Me Heroine Make Prime Liquid Eyeliner
- Eyebrow Pencil: espoir – The Brow Balance Pencil
- Browcara: ISEHAN − Kiss Me Heavy Rotation Coloring Eyebrow
- Volumizing Mascara: mude − Inspire Volume Curling Mascara
- Lengthening Mascara: CLIO − Kill Lash Superproof Mascara
- Curling Mascara: mude – Inspire Skinny Curling Mascara
- Mascara Fixer: ETUDE − Dr. Mascara Fixer
- Eyelash Treatment: COSNORI − Long Active Eyelash Serum
- Eye Primer: JAVIN DE SEOUL – Wink Eye Shade Primer
Lip Makeup
HERA leads the lip makeup categories this year with three products winning top honors in the matte lipstick, lip gloss, and colored lip balm segments.
The glossy lip trend remains robust, with consumer favorites like WAKEMAKE’s Dewy Gel Glaze Stick and dasique’s Juicy Dewy Tint garnering considerable admiration from Korean buyers.

- Matte Lipstick: HERA − Sensual Powder Matte Lipstick
- Satin Lipstick: BANILA CO − b. by banila Velvet Blurred Veil Lipstick
- Glossy Lipstick: WAKEMAKE − Dewy Gel Glaze Stick
- Matte / Velvet Lip Tint: TONYMOLY − Get it Tint Waterful Butter
- Glossy / Gel Lip Tint: NAMING – Dewy Glow Lip Tint
- Watery Lip Tint: dasique − Juicy Dewy Tint
- Lip Liner: CLIO − Velvet Lip Pencil Set
- Lip Gloss: HERA − Sensual Nude Gloss
- Lip Plumper: Christian Dior − Addict Lip Maximizer
- Lip Balm: Vaseline − Lip Therapy
- Colored Lip Balm: HERA − Sensual Nude Balm
- Lip Mask: LANEIGE − Lip Sleeping Mask EX
Beauty Tools & Devices
Affordable beauty tools from various K-Beauty and J-Beauty brands are dominating this category, with espoir’s Skinny Fix Blender being the favored makeup sponge. In the brush tools domain, fillimilli’s Eye Makeup Brush Set continues to be recognized as the best.
A new trendsetter in this category is medicube’s AGE-R Booster Pro, which has gained popularity since its introduction earlier this year.

- Brush Set: fillimilli − Eye Makeup Brush Set
- Makeup Sponge: espoir − Skinny Fix Blender
- Eyelash Curler: Shiseido − Eyelash Curler 213
- Cotton Pad: Unicharm − Silcot Sponge Touch Moisturizing Cotton Pad
- Beauty Device: medicube − AGE-R Booster Pro
Sun Care
Key attributes consumers prioritize in sunscreen products include “lightweight” and “non-sticky.” Goodal’s Heartleaf Calming Moisture Sun Cream fits the requirement perfectly as a lightweight sunscreen that provides a comfortable feel on the skin. Ideal for individuals with active lifestyles, SCINIC’s Enjoy All Round Airy Sun Cushion EX retains its leading position in the sun cushion category once again this year.

- Sunscreen: Goodal − Heartleaf Calming Moisture Sun Cream
- Tone-Up Sunscreen: DEWYTREE − Urban Shade Anti Pollution Sun
- Sun Cushion: SCINIC − Enjoy All Round Airy Sun Cushion EX
- Sun Essence / Serum: d’Alba − Waterfull Essence Sun Cream
Bath & Body Care
The growing inclination towards hypoallergenic products is reflected in the popularity of Bioderma’s Atoderm Crème Ultra-Nourishing Cream and NOT4U’s Clear Body Mist as the leading choices in the body cream and body mist categories, respectively.

- Body Lotion: Illiyoon – Ceramide Ato Lotion
- Body Cream: Bioderma − Atoderm Crème Ultra-Nourishing Cream
- Body Mist: NOT4U − Clear Body Mist
- Hand Cream: Dr. Jart+ − Ceramidin Hand Cream
Hair Care
With an increasing consumer focus on hair care products, a growing variety of products are surfacing to cater to diverse hair needs. The popularity of vegan options featuring natural ingredients, such as AROMATICA’s Rosemary Root Enhancer, is on the rise. Shiseido’s Tsubaki Premium EX Repair Hair Mask continues to receive significant acclaim, once again claiming the top spot in the hair mask category.

- Hair Treatment: Dr.FORHAIR − UNOVE Deep Damage Treatment EX
- Hair Mask: Shiseido − Tsubaki Premium EX Repair Hair Mask
- Hair Tonic: AROMATICA − Rosemary Root Enhancer
- Hair Essence / Serum: Moroccanoil − Moroccanoil Treatment Original
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