Understanding TikTok’s Visual Weight Theory – THE Sugarblossomdiary

The beauty filters available on TikTok are continuously updating and improving with every day that goes by. A diverse range of beauty analysis filters allows users to explore their seasonal color palette, face shape, undertone, and much more. The options are truly limitless!

The latest trending topic in #BeautyTok revolves around the high vs. low visual weight makeup theory, which forms the basis of TikTok’s visual weight filter. This filter aids in identifying the makeup styles that best complement your face based on whether it has high or low visual weight.

In this article, I will delve into the visual weight makeup theory, its benefits for your makeup routine, and offer examples of makeup styles suited for both high and low visual weight faces.

What is Visual Weight?

Visual weight is an artistic term that refers to how certain elements within a piece of art capture a viewer’s attention. In the realm of beauty, these elements pertain to the unique features of an individual’s face, particularly the prominence of facial characteristics such as the eyes, nose, lips, cheekbones, jawline, and eyebrows.

Do You Have High or Low Visual Weight Facial Features?

Take this quiz by Dear Peachie to assess your face’s visual weight. If your responses contain more A’s than B’s, you possess a low visual weight face. Conversely, if you gather more B’s than A’s, you exhibit a high visual weight face.

Do you have:

Why Does It Matter?

Having a better understanding of your facial features and visual weight gives you invaluable insight into which makeup styles may be most flattering for you. Once you determine your visual weight type, you can then select the appropriate products and looks to highlight your natural attributes!

High Visual Weight Makeup Looks

Katie Jane Hughes’s Makeup Look

Dua Lipa’s Makeup Look

1. Focus on the Eyes

Those with a high visual weight face can enhance their prominent features through makeup. Concentrating on the eyes is particularly effective. Elevate your glitter game by adding rhinestones or vibrant graphic liners to create standout eye looks. Embrace your dark feminine energy by pairing smoky eyes with dramatic lashes to portray strength and confidence!

2. Embrace Bold Glamour

Prominent features such as cheekbones, nose, jawline, and eyebrows can be highlighted using heavier makeup, similar to TikTok’s Bold Glamour Filter. Whether the look is for the red carpet or an edgy ABG vibe, use concealer to elevate the brows and eyes while contouring the face.

For your eye makeup, start with a light brown shadow as a base, then deepen the outer lid with a darker shade or black. Use concealer around the outer edge of your eyes to create a defined, lifted appearance.

Define your brows like it’s 2016! Fill them in, then use concealer and a flat brush to highlight the brow bone, creating a clean line beneath the brows and blending seamlessly towards the eyelids.

Low Visual Weight Makeup Looks

1. Hailey Bieber’s Sun-Kissed Look

Trendsetter Hailey Bieber shines with light, natural makeup that subtly enhances her soft and well-proportioned facial attributes, promoting harmony. Last summer, strawberry makeup was all the rage. As warmer days approach, Bieber’s latest look embraces a fresh golden hour glow!

This sun-kissed appearance leverages earthy browns and rosy hues to reflect summertime warmth. Apply a cream bronzer to your cheeks and eyelids using a fluffy brush, blending toward the temples for a natural flush. Lightly dab cream blush on your cheeks and lips, using your fingertips for that sun-kissed effect. For your brows, a brow gel can help achieve a soft, fluffy look. Finish with some faux freckles on your cheeks to complete the sun-kissed vibe!

2. Igari’s Rosy Cheek Makeup

Makeup styles for low visual weight faces are usually straightforward to achieve, thanks to their minimalistic approach. Igari makeup is excellent for lower visual weight faces as it creates a soft and youthful allure. Often referred to as “drunk blush” or “hangover makeup,” it mimics the natural flush from a night out.

Japanese makeup trends emphasize a healthy and natural complexion. Opt for BB or CC cream instead of heavy foundation for a light finish. Stick to neutral or muted shadow for your eyes and enhance it with a hint of shimmer for a touch of color. The blush, being the focal point of this look, should be applied to the apple of the cheeks and blended over the nose to achieve that charming rosy blush. Complete the look with a glossy lip.

If you’d like more tips for achieving this look, keep an eye out for my next Beauty Lab post where I’ll provide a comprehensive guide on Igari makeup, featuring K-Beauty products!

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