2023 GLOWPICK Awards: Spotlight on Korean Beauty Trends – THE Sugarblossomdiary

The acclaimed Korean beauty review platform GLOWPICK has announced the recipients of the GLOWPICK Consumer Beauty Awards for 2023. The outcomes were determined from 444,002 reviews covering 132,221 products from 9,594 brands across 217 categories, submitted by 25,538 registered users of GLOWPICK from November 16, 2022, to November 15, 2023.

Throughout the selection process, GLOWPICK implemented a four-phase screening method that included the elimination of spam, advertisements, and any inappropriate or sponsored reviews. The site additionally conducted internal assessments to guarantee that the results were fair and impartial. For the comprehensive list of winners for 2023, please refer to GLOWPICK’s website (Korean only).

Current Trends as Projected by GLOWPICK

Annually, GLOWPICK identifies the ten most sought-after beauty trends based on keywords searched on its site. According to the latest trend analysis, cool-tone makeup dominated the beauty scene in 2023, with K-Beauty brands rolling out numerous cool-tone palettes to assist consumers in crafting diverse cool-tone looks. The under-eye liner trend also gained popularity among beauty aficionados for making the eyes appear larger with a doll-like finish. Similarly, the “slow aging” trend emerged in the skincare segment, as consumers leaned towards anti-aging ingredients such as retinol, Vitamin C, and glutathione. Multi-functional products that offer several skin benefits in one item gained traction as consumers sought to simplify their beauty routines. Furthermore, a variety of customized skincare brands emerged in 2023, providing personalized skincare solutions based on skin diagnostics.

1. Cool-Tone Makeup: dasique – Shadow Palette Berry Smoothie Edition
2. Under-Eye Liner: tooq – Waterproof Slim Eyeliner
3. Multifunctional Lip Care: Glint – Lipcerin
4. Glutathione: numbuzin – No.5 Vitamin Concentrated Serum
5. Hybrid Retinol: primera – Youth Radiance Vitatinol Serum
6. Blemish Care: DERMAFIRM – Soothing Repair Toning Serum R4
7. Slow Aging: Goodal – Black Carrot Vita-A Retinol Firming Cream
8. Multi-Cleansing: Whipped – Mugtree Vegan Pack Cleanser
9. High-Tech Skin Care: VT – Reedle Shot 100
10. Customized Cosmetics: CUSTOM.ME – Bespoke Essence

Cleansing & Exfoliating

Consumers are increasingly leaning towards robust face washes designed for deep cleansing. Notable options include primera’s Organience BR Soft Peeling To Foam Cleanser and papa recipe’s Blemish Enzyme Powder Cleanser, both of which effectively remove pore-clogging impurities.

BANILA CO and Bioderma successfully maintained their titles in the cleansing balm and cleansing water categories for the sixth consecutive year.

1. Cleansing Oil: ma:nyo – Pure Cleansing Oil
2. Cleansing Balm: BANILA CO – Clean It Zero Cleansing Balm Original
3. Cleansing Water: Bioderma – Sensibio H2O Make-Up Removing Micelle Solution
4. Lip & Eye Makeup Remover: ILLIYOON – Fresh Moisture Lip & Eye Remover
5. Mascara Remover: ISEHAN – Kiss Me Heroine Make Speedy Mascara Remover
6. Cleansing Milk: DEWYTREE – Hi Amino All Cleansing Milk
7. Cleansing Foam: primera – Organience BR Soft Peeling To Foam Cleanser
8. Powder Wash: papa recipe – Blemish Enzyme Powder Cleanser
9. Face Scrub: SKINFOOD – Black Sugar Perfect Essential Scrub 2X
10. Peeling Gel: ma:nyo – Galactomy Peeling Gel

Skin Care

In the skincare category, products aimed at specific skin concerns led the charge. This includes ma:nyo’s Heather Calming Essence Pad, known for providing immediate soothing relief to skin sensitivity and irritation, and By Wishtrend’s Vitamin A-mazing Bakuchiol Night Cream, which utilizes bakuchiol to tackle signs of aging. The emerging brand bye od-td was acknowledged for its Blemish Care Patch, which claimed the top spot in the pimple patch category.

1. Toner: LANEIGE – Cream Skin Cerapeptide Refiner
2. Toner Pad: ma:nyo – Heather Calming Essence Pad
3. Essence / Serum: SKINFOOD – Royal Honey Propolis Enrich Essence
4. Lotion: SCINIC – The Simple Daily Lotion
5. Face Cream: ma:nyo – Panthetoin Cream
6. Night / Neck Cream: By Wishtrend – Vitamin A-mazing Bakuchiol Night Cream
7. Eye Cream: A.H.C – TEN Revolution Real Eye Cream for Face
8. Pimple Patches: bye od-td – Blemish Care Patch

Mask Pack

Consumers are increasingly opting for mask products crafted for targeted skincare and ease of use, such as eye patches like Goodal’s Green Tangerine Vita C Eye Gel Patch and toner pads like ROUND LAB’s Birch Juice Moisturizing Pad. Additionally, ilso’s hypoallergenic nose pack has received praise for its effectiveness in quickly eliminating blackheads while keeping the skin moisturized.

1. Sheet Mask: numbuzin – No. 3 Tingle-Pore Softening Sheet Mask Set
2. Sleeping Mask: Mamonde – Rose+PHA Liquid Mask
3. Wash-Off Mask: SKINFOOD – Black Sugar Mask Wash Off
4. Peel-Off Mask: MEDI-PEEL – Red Lacto Collagen Wrapping Mask
5. Eye Patch: Goodal – Green Tangerine Vita C Eye Gel Patch
6. Multi Pad: ROUND LAB – Birch Juice Moisturizing Pad
7. Nose Pack: ilso – Natural Mild Clear Nose Pack

Face Makeup

In the highly competitive face makeup category, HERA’s Silky Stay 24H Longwear Foundation has once again secured its title as the best liquid foundation. The Saem was acknowledged in both the stick and pot concealer categories. BANILA CO was celebrated for being the best primer and best loose powder with its Prime Primer Classic and Prime Primer Finish Powder, respectively. Notably, the Artclass By Rodin Shading from too cool for school achieved its 14th consecutive victory in the contour category.

1. Primer: BANILA CO – Prime Primer Classic
2. BB Cream: Phymongshe – Aqua Blemish Cover Balm
3. Stick Concealer: The Saem – Cover Perfection Concealer Pencil
4. Pot Concealer: The Saem – Cover Perfection Triple Pot Concealer
5. Liquid Foundation: HERA – Silky Stay 24H Longwear Foundation
6. Cushion Foundation: JUNG SAEM MOOL – Essential Skin Nuder Cushion Set
7. Loose Powder: BANILA CO – Prime Primer Finish Powder
8. Pressed Powder: Make Up For Ever – Ultra HD Pressed Powder
9. Blush: fwee – Blusher Mellow
10. Contour: too cool for school – Artclass By Rodin Shading
11. Highlighter: Glint – Highlighter
12. Multi-Palette: CLIO – Shade & Shadow Palette

Brow & Eye Makeup

In the brow and eye makeup sector, ISEHAN’s Kiss Me Heavy Rotation Coloring Eyebrow secured victory for an impressive 14th time. For the first occasion, dasique’s Shadow Palette claimed first place in the eye shadow palette category.

1. Brow Pencil: ETUDE – Bare Edge Slim Brow
2. Brow Powder: SKINFOOD – Choco Eyebrow Powder Cake
3. Browcara: ISEHAN – Kiss Me Heavy Rotation Coloring Eyebrow
4. Gel Eye Shadow: UNLEASHIA – Get Loose Glitter Gel
5. Eye Shadow Palette: dasique – Shadow Palette (#07 Milk Latte)
6. Gel Eyeliner: Kanebo – Kate Rare Fit Gel Pencil N
7. Pencil Eyeliner: CLIO – Sharp, So Simple Waterproof Pencil Liner
8. Liquid Eyeliner: ISEHAN – Kiss Me Heroine Make Prime Liquid Eyeliner
9. Mascara: CLIO – Kill Lash Superproof Mascara (#02 Volume Curling)
10. Eyelash Treatment: ISEHAN – Kiss Me Heroine Make Up SP Eyelash Serum EX

Lip Makeup

In 2023, lip makeup trends gravitated towards “gloss” and “volume,” with dewy and plump lip looks taking center stage. Products that enhance shine and fullness, like Keep in Touch’s Jelly Lip Plumper Tint, are highly sought after.

On the matte lip front, products providing blurring effects and moisturizing properties have captured consumer interest. HERA’s Sensual Powder Matte Lipstick leads the pack as the top choice in the matte lipstick category.

1. Matte Lipstick: HERA – Sensual Powder Matte Lipstick
2. Satin Lipstick: BANILA CO – b by banila Velvet Blurred Veil Lipstick
3. Glossy Lipstick: WAKEMAKE – Dewy Gel Glaze Stick
4. Lip Liner: CLIO – Velvet Lip Pencil
5. Lip Gloss: HERA – Sensual Nude Gloss
6. Lip Plumper: Keep in Touch – Jelly Lip Plumper Tint
7. Tinted Lip Balm: Christian Dior – Addict Lip Glow
8. Lip Mask: mude – Bare Shine Lip Mask

Beauty Tools

Gua sha has become a favored technique among beauty enthusiasts seeking a sculpted and lifted appearance. Among the newly launched gua sha tools from various K-Beauty brands, BIOHEAL BOH’s Probioderm Lifting Massager stands out as a top choice.

fillimilli has emerged as the leading makeup tool brand, with Korean consumers frequently opting for its offerings. SKINFOOD also received recognition for its Wedge Puff.

1. Gua Sha Tool: BIOHEAL BOH – Probioderm Lifting Massager
2. Eyebrow Razor: Aritaum – EBR Razor For Eyebrow by KAI
3. Makeup Sponge: SKINFOOD – Wedge Puff
4. Foundation Brush: fillimilli – V Cut Foundation Brush 822
5. Concealer Brush: fillimilli – Corrector Brush 811
6. Eye Shadow Brush: fillimilli – Point Eye Shadow Brush Defining 511
7. Lip Brush: fillimilli – Portable Wide Lip Brush 931
8. Brush Set: fillimilli – Eye Makeup Brush Set
9. False Eyelashes: CORINGCO – Toktok-Hara Filter Eyelash (#Black)
10. Blotting Paper: Mandom – Gatsby Powdered Oil Clear Paper

Sun Care

The competition in the sun care category has intensified as people resume outdoor activities post-pandemic. Goodal’s Heartleaf Calming Moisture Sun Cream, a lightweight sunscreen with a moisturizing finish, earned the top spot with a significant volume of favorable reviews and votes.

Multifunctional sun care items, such as tone-up sunscreens that serve as makeup bases and sun essences that provide skincare benefits, are also in high demand. Portable sunscreens like SCINIC’s Enjoy All Round Airy Sun Cushion EX remain popular due to their convenient application.

1. Sunscreen: Goodal – Heartleaf Calming Moisture Sun Cream
2. Tone-Up Sunscreen: ma:nyo – Foundation-Free Sun Cream Moisture
3. Sun Essence / Serum: TOCOBO – Bio Watery Sun Cream
4. Sun Cushion: SCINIC – Enjoy All Round Airy Sun Cushion EX
5. After Sun Care: AROMATICA – Soothing Aloe Vera Gel

Bath & Body Care

AESTURA’s Ato Barrier Body Cream remains a favorite among consumers, having secured first place in body care once again. Known for its lasting moisturization and nourishment due to a rich blend of ceramides and fatty acids, it continues to be highly regarded.

1. Body Cream: AESTURA – Ato Barrier Body Cream
2. Hand Cream: L’Occitane – Shea Butter Hand Cream

Hair & Nails

As personal care emerges as a prominent beauty trend, consumers are increasingly considering scalp and hair health when selecting products. Moreover, hair products that address hair loss issues are steadily increasing in popularity. ma:nyo’s Bioxyl Anti-Hair Loss line has gained significant traction, achieving top positions in both anti-hair loss shampoo and hair treatment categories.

For nails, WAKEMAKE stands out, with its Nail Gun polish and Nail Gun Pink Moisture recognized as the leading choices in the nail polish and nail care categories, respectively.

1. Shampoo: treecell – Day Collagen Shampoo Morning of Resort
2. Anti-Hair Loss Shampoo: ma:nyo – Bioxyl Anti-Hair Loss Shampoo
3. Hair Treatment: ma:nyo – Bioxyl Anti-Hair Loss Treatment
4. Hair Mask: Shiseido – Tsubaki Premium EX Repair Hair Mask
5. Hair Essence: Moroccanoil – Moroccanoil Treatment Original
6. Hair Makeup: ETUDE – Pang Pang Hair Shadow
7. Nail Polish: WAKEMAKE – Nail Gun
8. Nail Care: WAKEMAKE – Nail Gun Pink Moisture

(Visited 15,641 times, 1 visits today)