Pinterest publishes an annual trends forecast report derived from the most sought-after saves and searches made by its extensive user base, consisting of over 482 million individuals. The Pinterest Predicts yearly trend report delivers exclusive insights on major trends spanning more than 20 categories, including fashion, beauty, travel, celebrations, well-being, home, parenting, financial services, and more.
Here are the upcoming trends in fashion and beauty for the next year. The accompanying figures represent the percentage increase in the top saves and searches among Pinterest users from the previous year. For the complete report, visit pinterestpredicts.com.
Eclectic Grandpa
Forget coastal grandma – it’s time to get inspired by your trendy grandpa! Envision retro streetwear, fashionable cardigans, vibrant print shirts, and colorful sweater vests. Customized clothing featuring nostalgic, iconic, and quirky designs is also on the rise.
Customized denim jacket +355%
Eclectic clothing style +130%
Grandpa core +65%
Grandpa style +60%
Retro streetwear +55%



Bow Stacking
Accessorize with bows! This hyper-feminine detail is a classic favorite. Whether large or small, bows are set to be a go-to for your outfits.
Bow outfit +190%
Bow necklace +180%
Bow crochet +80%
Bow aesthetic +55%
Heels with bows +40%



Jazz Revival
Millennials and Gen Z have a soft spot for all things vintage! Embrace jazz-inspired outfits and lo-fi looks perfect for a night at a cozy jazz bar.
Jazz aesthetic clothing +180%
Piano jazz +105%
Jazz bar outfit +75%
Jazz funk +75%
Jazz club outfit +65%



Making a Racket
Badminton is gaining popularity among Gen Z and millennials, along with the badminton-inspired fashion. Expect to see badminton-style clothing such as polo shirts, pleated mini skirts, visors, white sneakers, and sports bags trending in 2024.
Badminton bag +105%
Badminton racket +80%
Badminton outfit +80%
Badminton shoes +50%
Playing badminton aesthetic +45%



Hot Metals
For a dramatic transformation, swap the neutrals for striking silver and vibrant chrome hues. Metallic accents are the simplest way to embrace this trend. Alternatively, consider chrome nails and metallic corsets.
Nail art metallic +295%
Aluminum door design +70%
Silver necklace layered +50%
Aluminum furniture +45%
Metal corset +35%



Make It Big
The “go big or go home” trend has permeated everything from hairstyles to accessories. Anticipate impressive silhouettes such as puffer jackets and voluminous hairstyles adorned with colorful clips and oversized bows. Make a bold impression with chunky jewelry, including large hoops and artistic earrings.
Big bun +230%
Sculptural jewelry +75%
Wavy perm men +50%
Chunky hoops +45%
Big braids hairstyles +30%



Blue Beauty
The blue beauty phenomenon features vibrant aqua accents on the eyes, nails, or hair. The best part? Blue is universally flattering!
Fun blue nails +260%
Aqua makeup look +100%
Blue quince makeup +85%
Light blue prom makeup +70%
Blue eyeshadow aesthetic +65%



Head to Glow
Don’t just nurture your face; treat your entire body! In 2024, luxurious body care products and experiences, such as indulgent lotions and at-home spa rituals, will be in high demand.
Body skin care routine +1,025%
Bodycare +845%
Body lotion aesthetic +245%
Sunscreen +75%
Spa aesthetic +60%



Be Jelly
A surprising trend that is making waves across fashion, beauty, and home décor is the jellyfish aesthetic. The coveted “jellyfish haircut” – a bob haircut featuring face-framing layers and longer strands – has seen a spike in Pinterest searches.
Jellyfish haircut +615%
Jellyfish hat +220%
Jellyfish umbrella +195%
Blue jellyfish +155%
Jellyfish lamp +95%



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