Last year, social media showcased a plethora of makeup trends, with strawberry girl and latte makeup standing out as notable examples. This year promises to introduce even more exciting styles. After several years dominated by clean girl makeup and subtle natural aesthetics, the makeup trends of 2024 are poised to be playful, vibrant, and striking, featuring everything from vibrant hues to imaginative designs.
Continue reading for insights into the most sought-after makeup trends of 2024, as endorsed by leading celebrity makeup artists, along with tips and products to achieve these looks.
Bold and Blue
According to Pinterest’s trend predictions for 2024, blue eye makeup is making a significant comeback, and makeup artists have enthusiastically embraced this style. From soft pastel blue on a fresh complexion to mermaid-inspired chrome highlights, and even silvery frost reminiscent of the 90s, blue eye makeup is taking over runways and red carpet events. You can wear this look in various ways, but ensure seamless blending for a polished finish. Pro tip: Use an eye primer to make the color stand out and maintain a vibrant look throughout the day.
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Glazed Skin
The Maison Margiela spring/summer 2024 couture show captivated both the fashion and beauty industries. A standout feature of the show— the ethereal, porcelain doll-inspired look crafted by Dame Pat McGrath—created a sensation on social media, resulting in a surge of recreations, breakdowns, and tutorials. This iconic makeup involved layering water-diluted peel-off masks airbrushed onto the skin to achieve a luminous, ultra-glossy glaze. If you’re eager to try this technique at home, it’s best to choose a clear, skin-friendly formula. For a more practical interpretation of this avant-garde style, marry a high-coverage foundation with a dewy finish alongside striking eye makeup and fine brows.
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Red Alert
After years of subdued palettes and natural rosy lips, bold red lips are making a powerful comeback in 2024. This striking color has transcended the fashion world to make a prominent return in beauty, with classic red nails and lips taking center stage. To fully embrace this look, pair a red lipstick with understated, minimalist eye makeup for a striking contrast. Alternatively, blend smoky eyes with perfectly shaped red ombré lips to create a dramatic bombshell effect.
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Graphic Eyeliners
Keep your precise eyeliner handy because graphic eyeliners continue to thrive after making waves in 2023. Expect bold shapes, trendy reverse lines, and creative designs that highlight the eyes. If you’re eager to try this trend but don’t know where to start, swap out your usual black eyeliner for a fun color and quickly add flicks to the inner and outer corners of your eyes. Alternatively, unleash your creative side by defining playful and striking patterns with a colorful eyeliner. Use concealer to tidy up any rough edges if necessary.
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Statement-Making Blush
This year, blush is gaining even more prominence as makeup artists adopt bold techniques like blush draping, where deep shades extend all the way to the temples for a retro 70s effect. For a more casual look, choose a rosy or coral blush and apply generously for a doll-like appearance. For that delightful sun-kissed glow, sweep blush across the upper cheeks and the bridge of the nose. A cream or liquid blush is ideal for achieving a beautiful, fresh finish since its buildable formula blends seamlessly with fingers to achieve the desired depth of color.
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