The highly regarded South Korean application Hwahae, a favorite among beauty aficionados, has just announced the winners of the Hwahae Beauty Awards 2023. This event occurs biannually, with the complete list of winners available exclusively in Korean on the app.
This year’s awards are derived from an impressive 823,343 reviews on 200,638 products submitted by 234,602 registered users between November 1, 2022, and October 31, 2023. To accurately represent the perspectives of Korean beauty consumers, Hwahae implemented a vetting process to exclude reviews from advertisers.
Trends Identified by Hwahae
Annually, Hwahae highlights the leading beauty trends based on key search terms within the app. Given the current climate of stress, it’s no surprise that the term “calming” gained significant popularity, as users sought soothing solutions for weary skin. Additionally, “hydration” and “moisture” emerged as favored search terms for individuals looking to rejuvenate dry skin, while “pore” was frequently searched by those wanting to clarify and minimize their pores.
In 2023, “vegan” products saw a surge in popularity as more beauty enthusiasts sought items aligning with their lifestyle. For Hwahae, products in this category must be recognized as vegan by a credible organization and adhere to three principles: no animal-derived ingredients can be utilized; steps must be taken to prevent any cross-contamination between plant-based and animal-based substances before and after production; and the products must not undergo animal testing.

- Vegan: beplain − Mung Bean Milk Peeling Gel
- Calming: DEWYTREE − Pick And Quick Calming Mask Set
- Hydration: Benton − Cica Gel Sunscreen
- Pore Care: ilso − Moringa Purifying Pore Pad
- Moisture: Avène − TriXera Nutrition Nutri-Fluid Face & Body Lotion
Cleaning Products

1. Cleansing Foam: Torriden − DIVE-IN Low Molecular Hyaluronic Acid Cleansing Foam
2. Cleansing Water: COSRX − Low pH Niacinamide Micellar Cleansing Water
3. Cleansing Oil: ma:nyo − Pure Cleansing Oil
4. Cleansing Milk: Isntree − Yam Root Vegan Milk Cleanser
5. Cleansing Powder: papa recipe − Blemish Enzyme Powder Cleanser
Skin Care Products

1. Lotion: ROUND LAB − 1025 Dokdo Lotion
2. Face Oil: essen HERB − Tea Tree 100 Oil
3. Toner Pad: SKINFOOD − Carrot Carotene Calming Water Pad
4. Face Balm: La Roche Posay − Cicaplast Baume B5+ Ultra-Repairing Soothing Balm
5. Sheet Mask: Torriden − DIVE-IN Low Molecule Hyaluronic Acid Mask
6. Peel Off Mask: MEDI-PEEL − Red Lacto Collagen Wrapping Mask
7. Sleeping Mask: SKIN 1004 − Madagascar Centella Hyalu-Cica Sleeping Pack
8. Nose Pack: ilso − Natural Mild Clear Nose Pack
Body & Hand Care Products

1. Body Cream: ILLIYOON − Ceramide Ato Concentrate Cream JUMBO
2. Hand Cream: Benton − Shea Butter And Coconut Hand Cream
3. Body Care Pad: ROUND LAB − 1025 Dokdo Pad
Sun Protection Products

1. Sun Stick: TOCOBO − Cotton Soft Sun Stick
2. Sun Cushion: SCINIC − Enjoy All Round Airy Sun Cushion EX
Face Makeup Products

1. Makeup Base: DERMAFIRM − Ultra Soothing Sun Makeup Base R4
2. Primer: too cool for school − Watery Blur Primer
3. Foundation: ETUDE − Double Lasting Foundation NEW (#21N1 Neutral Beige)
4. Finishing Powder: innisfree − No-Sebum Mineral Powder
5. Highlighter: CLIO − Prism Highlighter (#01 Gold Sheer)
6. Makeup Fixer: too cool for school − Artclass Finish Setting Fixer
7. Contour: too cool for school − Artclass By Rodin Shading #02 Modern
Brow & Eye Makeup Products

1. Eyeliner: CLIO − Sharp, So Simple Waterproof Pencil Liner (#05 Dark Brown)
2. Eyebrow Pencil: CLIO − Kill Brow Auto Hard Brow Pencil (#5 Gray Brown)
3. Mascara: ETUDE − Curl Fix Mascara (#01 Black)
Lip Makeup Products

1. Lipstick: romand − Zero Matte Lipstick NEW (#10 Pink Sand)
2. Lip Tint: romand − Juicy Lasting Tint Bare Juicy Series (#25 Bare Grape)
3. Lip Gloss: NATURE REPUBLIC − Honey Melting Lip (#02 Fig)
4. Tinted Lip Balm: ISOI − Bulgarian Rose Lip Treatment Balm (BR079 Pure Red)
Hair & Nail Products

1. Hair Coloring: too cool for school − Artclass By Rodin Hair Shading Master Set (#01 Dark Ash)
2. Hair Treatment: ma:nyo − Bioxyl Anti-Hair Loss Treatment
3. Scalp Scaler: STEAMBASE − Tea Tree Scalp Water Scaler
4. Nail Remover: WAKEMAKE − Nail Remover
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