YesStyle’s Top Makeup Bestsellers of 2023 – THE Sugarblossomdiary

We previously introduced YesStyle’s top-selling skin care products of the year, and now we’re excited to unveil the top-selling makeup items! The selection criteria remain the same: products were chosen based on global sales volume from December 16, 2022, to December 15, 2023, with items that are no longer available on the site omitted from the lists.

For products with various color options, we have highlighted only the best-selling shade. The results have been compared with last year’s top sellers. Notably, lip care products are included in the lip makeup category, as some lip balms and oils also serve as lip color.

Primer

This year’s list of top ten primers showcases the increasing popularity of color-correcting primers. Dr. Jart+’s Cicapair Tiger Grass Color Correcting Treatment is among the top picks, alongside THE FACE SHOP’s Air Cotton Makeup Base SPF30 PA++ in #1 Mint, which secures 5th place once again.

1. numbuzin – No. 3 Porcelain Base-Skip Tone Up Beige
2. Peach C – Peach Glow Makeup Base
3. heimish – Artless Glow Base
4. Dr. Jart+ – Cicapair Tiger Grass Color Correcting Treatment
5. THE FACE SHOP – Air Cotton Makeup Base SPF30 PA++ (#1 Mint)
6. The Saem – Saemmul Eye Primer
7. ETUDE – Face Blur (Smoothing)
8. A’PIEU – Start Up Pore Primer
9. innisfree – No Sebum Blur Primer
10. VDL – Lumilayer Primer

Foundation

Are you on Team BB cream or Team Cushion? YesStyle customers lean towards Team Cushion, with seven of the top ten foundations being cushion types. Nevertheless, MISSHA’s M Perfect Cover BB Cream SPF42 PA+++ still holds the number one spot.

1. MISSHA – M Perfect Cover BB Cream SPF42 PA+++ (#21 Natural Beige)
2. CLIO – Kill Cover Mesh Glow Cushion Set (#04 Ginger)
3. Peach C – Honey Glow Cover Cushion (#02 Beige)
4. PURITO – Cica Clearing BB Cream (#23 Natural Beige)
5. MISSHA – Magic Cushion Cover Lasting (#23 Medium Beige)
6. romand – Nu Zero Cushion (#03 Natural 21)
7. CLIO – Kill Cover The New Founwear Cushion Set Koshort In Seoul Limited Edition (#04 Ginger)
8. UNLEASHIA – Satin Wear Healthy-Green Cushion (#23W Bisque)
9. MIZON – Snail Repair Intensive BB Cream (#21)
10. CLIO – Kill Cover Fixer Cushion Set (#05 Sand)

Concealer

The Saem continues its dominance in the concealer category, with its top two products leading the way. Meanwhile, Bling Glow is gaining traction with its Conceal Pencil and the multi-colored Mix Match Concealer palette standing out in the top ten among liquid and cream concealers.

1. The Saem – Cover Perfection Tip Concealer (#1.5 Natural Beige)
2. The Saem – Cover Perfection Pot Concealer (#1 Clear Beige)
3. SKINFOOD – Salmon Dark Circle Concealer Cream (#01 Salmon Blooming)
4. Bling Glow – Concealer Pencil (#01 Light)
5. peripera – Double Longwear Cover Concealer (#02 Natural Beige)
6. Bling Glow – Mix Match Concealer
7. ETUDE – Big Cover Skin Fit Concealer Pro (#N07 Amber)
8. CLIO – Kill Cover Liquid Concealer (#2 Lingerie)
9. IM’UNNY – Cover Up Tip Concealer (#1.5 Natural Beige)
10. CLIO – Kill Cover Founwear Concealer (#2 Lingerie)

Face Powder / Fixer

Face powders remain a staple in this category, although spray-type fixers are becoming more popular, with three mist fixers making it into the top ten. These mist fixers generally provide more hydration, with some variants offering a dewy finish, and are more convenient to apply compared to powders.

1. so natural – All Day Tight Make Up Setting Fixer General Mist
2. SKINFOOD – Peach Cotton Multi Finish Powder
3. ETUDE – Zero Sebum Drying Powder
4. SKINFOOD – Peach Cotton Pore Blur Pact
5. innisfree – No Sebum Mineral Powder
6. innisfree – No Sebum Mineral Pact
7. romand – Better Than Finish
8. NEOGEN – Dermalogy All Day Locking Fixer
9. peripera – Oil Capture Cooling Powder
10. MACQUEEN – Ultra Air-Fit Make Up Fixer

Blush, Bronzer & Highlighter

Debuting on YesStyle in June 2023, colorgram’s Re-Forming Contour Stick marks the only new entry among the top ten in this category. This dual-sided creamy stick is designed with a sponge tip for easy and precise blending.

1. too cool for school – Art Class By Rodin Shading (#01 Classic)
2. HOLIKA HOLIKA – Jelly Dough Blusher (#05 Rose Jelly)
3. romand – Better Than Cheek (C02 Blueberry Chip)
4. lilybyred – Luv Beam Cheek Balm (#02 Innocent Pink)
5. peripera – Pure Blushed Sunshine Cheek (#17 Rosy Brown)
6. MISSHA – Cotton Contour (Smoked Hazel)
7. The Saem – Saemmul Single Blusher (#PP04 Blueberry Milk)
8. colorgram – Re-Forming Contour Stick (#02 Cool Tone)
9. A’PIEU – Juicy-Pang Water Blusher (#PK03 Guava)
10. 3CE – Mood Recipe Face Blush (Rose Beige)

Brow Makeup

Brown brow trends continue to thrive, with both brow pencils and tints being popular among YesStyle shoppers. Brow tints create a bold look, and certain formulas help nourish brow hairs, while brow pencils are great for defining shapes and filling in sparse areas. Achieve perfect brows by using a brow pencil first, followed by a brow fixer!

1. ETUDE – Drawing Eye Brow (#02 Gray Brown)
2. romand – Han All Brow Fixer
3. UNLEASHIA – Shaper Pomade Eyebrow Fixer
4. UNLEASHIA – Shaper Defining Eyebrow Pencil (N°3 Taupe Gray)
5. peripera – Speedy Skinny Brow (#09 Taupe Brown)
6. THE FACE SHOP – fmgt Designing Eyebrow (#02 Gray Brown)
7. peripera – Speedy Skinny Browcara (#02 Dark Brown)
8. HOLIKA HOLIKA – Wonder Drawing Skinny Eyebrow (#02 Dark Brown)
9. PONY EFFECT – Sharping Brow Definer (Deep Brown)
10. RiRe – Fork Eyebrow Tint (#01 Gray Brown)

Eye Shadow

Mid-2023 saw the arrival of both peripera’s All Take Mood Like Palette Peritage Collection and CLIO’s Shade & Shadow Palette, both securing places in the year’s top ten. These versatile palettes feature muted pink shades in various finishes for crafting everyday looks.

1. CLIO – TWINKLE POP Glittering Eye Stick (#11 Glit Me)
2. UNLEASHIA – Glitterpedia Eye Palette (N°1 All Of Glitter)
3. peripera – Sugar Twinkle Duo Eye Stick (#01 Dewy Nude)
4. CLIO – Pro Eye Palette Koshort In Seoul Limited Edition (#19 Napping Cheese)
5. Peach C – Champagne Eye Glitter (#01 Pure White)
6. lilybyred – Mood Keyboard Cupid Club Edition (#04 Cool Membership)
7. romand – Better Than Palette The Secret Garden (#06 Peony Nude Garden)
8. romand – Better Than Eyes (#01 Dry Mango Tulip)
9. peripera – All Take Mood Like Palette Peritage Collection (#01 Prestige Pink)
10. CLIO – Shade & Shadow Palette (#01 Shadow Gallery)

Eyeliner

MACQUEEN remains the reigning leader in the eyeliner category. The top ten eyeliners reveal a growing trend for shimmery under-eye liners, with popular choices such as ETUDE’s Tear Eye Liner, too cool for school’s Glam Underliner, and MACQUEEN’s Jewel-Poten Glitter Liner.

1. MACQUEEN – MQNY Waterproof Pen Eyeliner (Deep Black)
2. CLIO – Sharp, So Simple Waterproof Pencil Liner (#05 Dark Brown)
3. MACQUEEN – The Big Waterproof Pencil Gel Liner (#02 Espresso Latte)
4. ISEHAN – Kiss Me Heroine Make Smooth Liquid Eyeliner (#01 Black)
5. ETUDE – Tear Eye Liner (#01 White Crystal Pearl)
6. peripera – Ink Thin Thin Brush Liner (#02 Brown Film)
7. MACQUEEN – Waterproof Tattoo Pen Eyeliner (#01 Deep Black)
8. HOLIKA HOLIKA – Holi Pop Double Eyelid Liner (Original)
9. too cool for school – Glam Underliner (#02 Nude Beige)
10. MACQUEEN – Jewel-Poten Glitter Liner (#01 Pyro Opal)

Mascara

YesStyle customers are favoring waterproof mascaras for long, lush lashes that maintain their curl and length all day. Consistent with last year’s trends, ISEHAN stands as the trusted brand for achieving that coveted long-lasting lash look.

1. ISEHAN – Kiss Me Heroine Make Long & Curl Mascara Advanced Film (01 Black)
2. CLIO – Kill Lash Superproof Mascara (#01 Long Curling)
3. romand – Han All Fix Mascara (L01 Long Black)
4. ETUDE – Dr.Mascara Fixer For Perfect Lash
5. NEOGEN – Dermalogy Extra Volumecurl Metal Maxicara (Black)
6. The Saem – Saemmul Perfect Curling Mascara
7. ISEHAN – Kiss Me Heroine Make Micro Mascara Advanced Film (#01 Black)
8. ISEHAN – Kiss Me Heroine Make Prime Long & Curl Mascara Super Waterproof (#01 Black)
9. ISEHAN – Kiss Me Heroine Make Micro Mascara Advanced Film (#01 Black)
10. heimish – Dailism Smudge Stop Mascara (Curling)

Lip Makeup

This year’s top ten lip makeup products include two lip oils, a lip balm, and a lip essence, yet lip tints continue to dominate sales at YesStyle, with romand leading the category.

1. romand – Glasting Water Gloss (#00 Meteor Track)
2. A’PIEU – Honey & Milk Lip Oil
3. romand – Juicy Lasting Tint Bare Juicy Series (#23 Nucadamia)
4. ETUDE – Dear Darling Water Tint (Cherry Ade)
5. Torriden – SOLID IN Ceramide Lip Essence
6. romand – Glasting Water Tint (#04 Vintage Ocean)
7. romand – Glasting Melting Balm (#06 Kaya Fig)
8. The Saem – Eco Soul Lip Oil (#02 Berry)
9. ETUDE – Fixing Tint (#05 Midnight Mauve)
10. romand – Dewyful Water Tint Milk Grocery Edition (#11 Lilac Cream)

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