It’s finally here! Let’s unveil the top-selling skin care products from YesStyle!
This compilation highlights the most popular skin care products at YesStyle for 2023, determined by global sales data from December 16, 2022, to December 15, 2023. Unavailable items on the site have been omitted. A comparison with last year’s bestsellers is also included.
Stay tuned for our upcoming announcement of the makeup bestsellers!
Oil Cleanser

New to the list are Anua’s Heartleaf Pore Control Cleansing Oil and SKIN 1004’s Madagascar Centella Light Cleansing Oil, suggesting that oil cleansers containing soothing elements continue to gain traction.
- Anua – Heartleaf Pore Control Cleansing Oil
- Beauty of Joseon – Ginseng Cleansing Oil
- Kose – Softymo Cleansing Oil (Speedy)
- Beauty of Joseon – Radiance Cleansing Balm
- heimish – All Clean Balm
- THE FACE SHOP – Rice Water Bright Light Cleansing Oil
- ma:nyo – Pure Cleansing Oil
- iUNIK – Calendula Complete Cleansing Oil
- Haruharu WONDER – Black Rice Moisture Deep Cleansing Oil
- SKIN 1004 – Madagascar Centella Light Cleansing Oil
Face Wash

This year sees Anua’s Heartleaf Quercetinol Pore Deep Cleansing Foam, ROUND LAB’s 1025 Dokdo Cleanser, and Haruharu WONDER’s Black Rice Moisture 5.5 Soft Cleansing Gel making their debut on the list. Face washes enriched with soothing extracts like green tea and moisturizing components such as rice extract or hyaluronic acid are highly sought after at YesStyle.
- COSRX – Low pH Good Morning Gel Cleanser
- COSRX – Salicylic Acid Daily Gentle Cleanser
- B.LAB – Matcha Hydrating Foam Cleanser
- Beauty of Joseon – Green Plum Refreshing Cleanser
- Anua – Heartleaf Quercetinol Pore Deep Cleansing Foam
- Pyunkang Yul – Low pH Pore Deep Cleansing Foam
- ROUND LAB – 1025 Dokdo Cleanser
- THE FACE SHOP – Rice Water Bright Cleansing Foam
- SOME BY MI – Bye Bye Blackhead 30 Days Miracle Green Tea Tox Bubble Cleanser
- Haruharu WONDER – Black Rice Moisture 5.5 Soft Cleansing Gel
Exfoliator

This year, new entries include Anua’s Heartleaf 77 Clear Pad, which employs physical exfoliators to remove dead skin, and Secret Key’s Lemon Sparkling Peeling Pad relying on chemical exfoliants from lemon water to enhance skin texture.
- Anua – Heartleaf 77 Clear Pad
- COSRX – BHA Blackhead Power Liquid
- Beauty of Joseon – Apricot Blossom Peeling Gel
- COSRX – One Step Original Clear Pad
- COSRX – AHA 7 Whitehead Power Liquid
- RiRe – All Kill Blackhead Remover Stick
- HOLIKA HOLIKA – Pig Clear Black Head 3-Step Kit
- SOME BY MI – AHA, BHA, PHA 30 Days Miracle Truecica Clear Pad
- Secret Key – Lemon Sparkling Peeling Gel
- RiRe – Style Black Head Brush Cleanser
Toner

Anua continues to impress with its presence in the YesStyle skincare bestsellers, with its Heartleaf 77% Soothing Toner taking the second spot in the toner category. The hyaluronic acid-packed Hada Labo Gokujyun Premium Lotion also returns to the top ten this year.
- I’m from – Rice Toner
- Anua – Heartleaf 77% Soothing Toner
- Beauty of Joseon – Ginseng Essence Water
- COSRX – AHA/BHA Clarifying Treatment Toner
- SOME BY MI – AHA, BHA, PHA 30 Days Miracle Toner
- Haruharu WONDER – Black Rice Hyaluronic Toner Fragrance Free
- COSRX – Full Fit Propolis Synergy Toner
- numbuzin – No. 3 Super Glowing Essence Toner
- Rohto Mentholatum – Hada Labo Gokujyun Premium Lotion
- Pyunkang Yul – Essence Toner
Acne Treatment

This year, spot patches have surpassed spot serums and creams in popularity at YesStyle. New entrants include PURITO’s All Care Recovery Cica-Aid and Elizavecca’s Witch Piggy Hell Pore Blemish Spot Patch.
- COSRX – Acne Pimple Master Patch
- SOME BY MI – 30 Days Miracle Clear Spot Patch
- COSRX – Clear Fit Master Patch
- PURITO – All Care Recovery Cica-Aid
- AXIS – Y – Spot The Difference Blemish Treatment
- Elizavecca – Witch Piggy Hell Pore Blemish Spot Patch
- COSRX – AC Collection Acne Patch
- SOME BY MI – AHA, BHA, PHA 14 Days Super Miracle Spot All Kill Cream
- LION – Pair Acne Cream W
- SOME BY MI – AHA, BHA, PHA 30 Days Miracle Truecica Clear Pad
Serum

This year, brightening serums are all the rage, as the bestsellers in this category include several brightening formulas: Beauty of Joseon’s Glow Serum, AXIS – Y’s Dark Spot Correcting Glow Serum, Goodal’s Green Tangerine Vita C Dark Spot Care Serum, COSRX’s The Vitamin C 23 Serum, and Rohto Mentholatum’s Melano CC Vitamin C Essence.
- COSRX – Advanced Snail 96 Mucin Power Essence
- Beauty of Joseon – Glow Serum
- AXIS – Y – Dark Spot Correcting Glow Serum
- Beauty of Joseon – Glow Deep Serum
- Goodal – Green Tangerine Vita C Dark Spot Care Serum
- Torriden – DIVE-IN Low Molecule Hyaluronic Acid Serum
- SKIN 1004 – Madagascar Centella Asiatica 100 Ampoule
- numbuzin – No. 3 Skin Softening Serum
- COSRX – The Vitamin C 23 Serum
- Rohto Mentholatum – Melano CC Vitamin C Essence
Moisturizer

COSRX’s Advanced Snail 92 All In One Cream continues to be the top choice for moisturizers at YesStyle. Additionally, there’s growing interest in watery creams, as evidenced by PURITO’s Deep Sea Pure Water Cream and Beauty of Joseon’s Red Bean Water Gel making their way into the top ten.
- COSRX – Advanced Snail 92 All In One Cream
- Beauty of Joseon – Dynasty Cream
- iUNIK – Centella Calming Gel Cream
- ETUDE – Soon Jung 2x Barrier Intensive Cream
- ILLIYOON – Ceramide Ato Concentrate Cream
- AESTURA – Ato Barrier 365 Cream
- KAHI – Wrinkle Bounce Multi Balm
- PURITO – Deep Sea Pure Water Cream
- Beauty of Joseon – Red Bean Water Gel
- SOME BY MI – AHA, BHA, PHA 30 Days Miracle Cream
Eye Care

YesStyle customers have shown a consistent preference for eye care products, with eye creams still more favored than patches, similar to mid-year trends.
- Beauty of Joseon – Revive Eye Serum
- ETUDE – My Lash Serum
- Haruharu WONDER – Black Rice Bakuchiol Eye Cream
- SOME BY MI – Retinol Intense Advanced Triple Action Eye Cream
- COSRX – Advanced Snail Peptide Eye Cream
- MIZON – Snail Repair Eye Cream
- Mary&May – Tranexamic Acid + Glutathione Eye Cream
- Mediflower – ARONYX Hyaluronic Acid Collagen Eye Patch
- PURITO – Centella Green Level Eye Cream
- MILKYDRESS – Wrinkle & Whitening Eye Cream
Face & Lip Mask

Both mask packs and sheet masks remain favorites among YesStyle customers, with LANEIGE’s Lip Sleeping Mask EX securing the top position as the most favorite mask product.
- LANEIGE – Lip Sleeping Mask EX
- Secret Key – Starting Treatment Essential Mask Sheet Rose Edition
- LANEIGE – Water Sleeping Mask EX
- Beauty of Joseon – Red Bean Refreshing Pore Mask
- RiRe – Real Nature Mask Pack (Pearl)
- Beauty of Joseon – Centella Asiatica Calming Mask
- COSRX – Ultimate Nourishing Rice Overnight Spa Mask
- THE FACE SHOP – Real Nature Face Mask (Aloe)
- Mediheal – N.M.F Aquaring Ampoule Mask EX
- Isntree – Mugwort Calming Clay Mask
Sunscreen

Convenience shines through as four of the top ten sunscreens are sun sticks. Yet, the leading product remains Beauty of Joseon’s Relief Sun— a chemical sunscreen enhanced with rice extract and probiotics to promote hydration and skin health.
- Beauty of Joseon – Relief Sun
- COSRX – Aloe Soothing Sun Cream
- SKIN 1004 – Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
- Beauty of Joseon – Matte Sun Stick
- Isntree – Hyaluronic Acid Watery Sun Gel
- Isntree – Hyaluronic Acid Airy Sun Stick
- TOCOBO – Cotton Soft Sun Stick
- Canmake – Mermaid Skin Gel UV SPF 50+ PA++++ (Clear)
- ROUND LAB – Birch Juice Moisturizing Sunscreen
- Abib – Quick Sunstick Protection Bar
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