The Art of Douyin Makeup – THE Sugarblossomdiary

Douyin, known as the Chinese counterpart of TikTok, boasts a vibrant community of makeup artists, beauty enthusiasts, and innovative creators. In recent years, the term “Douyin makeup” has come to encapsulate popular beauty trends and makeup techniques that have gained traction on Douyin. A simple search for the #douyinmakeup tag on platforms like TikTok, Pinterest, and Instagram will yield a treasure trove of inspiration and makeup advice to help you craft your next look.

The impact of Douyin makeup is significant, as this distinct Chinese makeup style has resonated with beauty aficionados and content creators worldwide. Douyin makeup is characterized by its bold emphasis on facial features. In contrast to the current minimalist “clean girl” makeup trend, Douyin makeup embraces a more flamboyant vibe, featuring shimmering elements and vivid colors. You’ll recognize it by the doll-like blush atop a silky base, feathery lashes reminiscent of manga, generous embellishments of glitter on the eyelids, and lips adorned in peach pink or cherry red shades.

Here are ten guiding principles to help you navigate the Douyin makeup style, but remember to let your creativity flow and enjoy the process!

1. Begin with a matte base.

Opt for a foundation that seamlessly matches your skin tone. Employ concealer and color corrector to achieve a flawless complexion and smooth canvas. Choose matte products for your base – this blurred matte finish will make the subsequent glimmers and shimmers stand out even more!

2. Contour mindfully.

Apply contour with a gentle touch to highlight your natural features. Shade the contours of your nose up to the forehead and along the eye crease to create the illusion of a straight nose bridge. Illuminate the nose tip for a cute button nose effect. Define the jawline while avoiding excessive sculpting of the cheekbones.

3. Embrace blush.

Here’s a unique blush hack from Douyin: create little pink hearts on the high points of your cheeks, near the inner corners of your eyes, on the tip of your nose, and on your chin. Blend it for a dreamy, doll-like effect.

4. Maintain your natural brows.

Douyin has a fondness for a bushy brow look, so there’s no need to pluck or overly define them. Use a fine brow pencil to fill in any sparse areas and sketch individual brow hairs to achieve a naturally fluffy arch.

5. Wear circle lenses.

Circle lenses enhance the size of the iris, creating the illusion of larger, wide-eyed peepers. Available in numerous colors, they offer the perfect opportunity to match your eye makeup or newly colored hair!

6. Wing your siren eyes.

The “siren eye” eyeliner technique elongates the eye shape for an alluring and enigmatic look. Use eyeliner to create a long, slender stroke at the outer eye corners, with a gentle upward flick. Enhance the inner corners slightly for additional impact.

7. Define your aegyo sal.

“Aegyo sal” refers to the baby fat under the lower lash line that brightens and widens the eyes. While gaining popularity in Korea, this trend is equally important in Douyin makeup. Use a contour eyeshadow shade to sculpt the aegyo sal and softly blend the edges. Add highlighter on top to help it stand out.

8. Exaggerate your manhua lashes.

Achieve ethereal lashes inspired by manhua, the term for Chinese comics. Individual false eyelashes are an excellent choice, with lash clusters allowing for a more personalized fit. Apply them over curled lashes and finish with mascara. To enhance the “siren eye” effect, opt for longer lashes at the eye’s outer corners.

9. Add plenty of glitter!

Glitter is a crucial element in Douyin makeup. Finish your eye makeup by applying a pop of your favorite shimmer to the center of your eyelids and the inner corners of your eyes. You can also highlight the tip of your nose. For those feeling extra creative, many Douyin artists amplify their ethereal aesthetic with additional glitter and rhinestones across their faces.

10. Master the blurred lip.

Say goodbye to lip liner and embrace the gradient lip technique for a plump pout. Start by blending a subtle layer of lip stain or lip tint for a translucent base over the entire lips. Apply a deeper color along the inner bottom lip and the area below the Cupid’s bow on the inner top lip. If you wish to create more definition, dab on a small amount of concealer to blur the lip line on the outer third of the top lip. Keep your lips matte to emphasize your eye makeup, or finish with a gloss for a glossy effect.

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